08 Jun, 2018
Sunshine Coast kids stepped up to the challenge to get active to get to school
National Walk Safely to School Day (NWSTSD) was held on Friday 18 May 2018. Now in its 19th year, the purpose of the event is to celebrate active travel as part of the school day and encourage those students who haven’t walked to school before to give it a go and experience the benefits. It is also an opportunity to promote road safety messages and engage with schools in our region.
The TravelSmart team achieved the highest participation rate to-date with 1920 students registered online for council’s Walk Safely to School Day event and prize giveaway. This represents a 16% increase on participation in 2017. In 2017 we achieved a 9% increase in registrants from the previous year.
TravelSmart recognises the opportunities behind this national event and has taken advantage of the annual day to help promote active travel to all the schools within Sunshine Coast council region. This is the fifth year we have promoted the event to schools across the region.
Apart from record numbers, the event received excellent media coverage including Channel 7 local news and weather, Mix 92.7 and Sea 91.9, newspapers and social media.
This year TravelSmart trialed a new initiative by offering an overall school prize for the school with the highest participation rate. This strategy was adopted to encourage schools to heavily promote the event and online registration to their school communities through their own communication channels.
Buddina State School won the school prize with an amazing 48% of their school students which totaled 360 students registering for the event.
- Total kilometres walked by registrants for Walk Safely to School Day was 3, 380.
- 1920 students who registered for Councilâs Walk to School Day event live within 2 kilometres of their school.
- 590 families who registered online and who live up to 2 kilometres from their school normally travel to school in their parentsâ car.
- 52% of participants who live 1km from school normally travel to school in their parents’ car.
- 65% of participants who live 2km from school normally travel to school in their parents’ car
Top performing Schools:
- Buddina State School
- Mooloolaba State School
- Baringa State School
Pre-event media alert on 15/05/2018 for Buderim Mountain State School Lions Walking School Bus on Wednesday 16th May. Attended by Mayor Mark Jamieson.
Buddina State School students on Friday 18 May, Walk Safely to School Day with Channel 7 local news presenters Rosanna Natoli and Katie Toney joining the walk to shoot footage for I HEART QLD promo.